4. Data and metrics
4.1 «SerpMode DR» scoring
4.2 Where the data comes from and how often it is updated
4.3 Exchange prices and «Best price»
4.4 Price estimate: overpriced or fair market
4.5 Traffic trend: is the site growing or declining
4.6 Empty value, zero and dash
4.7 Domain age and registration date
4.8 Domains and subdomains
4.9 Zone, country, region and language of a site
4.10 Topic and site type
Where the data comes from, how often it is updated and how to read the score and metrics